MLM Downline Training – The 4 Phases to Building a HUGE Network Marketing Team

That is one of the best kept secrets in Network Marketing. It is a business of phases and growth and seasons.

What is a phase?

It is a period of time in your life that you go through and through those times you experience many things, one being growth.

Your MLM organization is no exception. It will go through 4 phases of growth, if you let it.


Most downlines never go through all 4 phases, as they get stuck in one and stay there.


You will stick with it and continue building your group till it reaches the phase you want it to be at.


What are the 4 Phases of MLM organizational growth?


This Phase is the first period of time that you and your fledgling downline will go through, and it can be a rough one.

This period of time is where you are new, and really don’t know the business, your skin is not 2 inches thick, you have no prior experience in MLM, and you are on a major learning curve, and you will make mistakes.

This is where you are actually developing your belief and trust in the industry, and many things can shake your focus and belief.





Set Backs.

People telling you NO.

And the list goes on.

You really are fragile in this business, because you have not developed your “Success Muscles” to help you go on in face of adversity, and your group is as well.

This is where a lot of people quit. They never “get it” that you must grow beyond the Fragile Phase to build a business. They got their feelings hurt constantly by their negative prospects, because they were in the Fragile phase and never grew beyond it.

In the Fragile stage is where most people quit, as they cannot take the Negatives and Disappointments that are innate to MLM and entrepeneurism, but their problem was NOT the negatives, but their lack of understanding how to take them and what was REALLY happening with that kind of response. PassionFire has a training on that called “Inoculation.” Read it again if you already have.


This second phase is where you have grown beyond the Fragile phase, and now your group is starting to grow more solid and be more consistent in Volume and paychecks. In the Solidifying phase, you start to see some Leaders emerge, and volume becomes solid and steady, as well as paychecks start to get steady and consistent.

When your group moves into this phase, you will know it and sense it as well. Your leaders will start to experience success as well as you and it is consistent, and you will see some leaders start to create their own identity in this business.

And you will sense some beginnings of momentum as well.

You will start to see some growth in your group that you had absolutely nothing to do with, and it will continue.

And you will see some new faces starting to show up in your group that you don’t know who they are, or their names.

THAT is when you will FEEL your group starting to Solidify, and that is where the majority of people quit.

80-90% of people who leave this business leave during the first 2 stages, and most leave during the first.


This phase is where the big money starts showing up. You can make a living in the solidifying phase, a nice one, but this phase is where the big checks start showing up, and show up they do. Not only for you, but also your leaders as well.

This phase is where you start to have “Layered Leadership” and that simply means you have Leaders in layers in your downline in many legs, and they now start to have Leaders showing up in their group as well. And the numbers in your group now number in the thousands, and many are active Leaders.

The Mature Phase also shows that your leaders have taught and duplicated how to build leaders in their group, and the dynamics of your group here become exciting as “Mature Pockets” start showing up and they no longer need you, as they have “splintered” into their own leadership organization.

This phase, $100,000 a year is commonplace.

And Millionaires to be start showing up.


This is the “WEALTH CREATION” Phase. This phase is where Wealth is created and accumulated and Millionaires roll up in this business.

This phase is where no matter what you do, you cannot mess up your business, and it will continue on in the event of your death.

The Rock Solid Phase is where also you have many Mature “Pockets” of distributors in your group, and now you have Mature Leaders that have big groups and many layers of Leadership.

Many people get close to this phase but never achieve it as they lack the Leadership skills to take it to this level…and many are close to it, but yet don’t understand it is that last 10% effort that most never give that determine the Rock Solid phase.

So those are the 4 phases of Organizational Growth in MLM.

Fragile, Solidifying, Mature, and Rock Solid.

Where do you see your group heading?

The answer to that will determine your future in MLM and Network Marketing.