I worked cold market MLM leads for years, and was blessed with great Success. The cold market can be brutal, but also can be fun and easy if you know what to do.
What are some of the Success Secrets of working MLM leads?
1) Make sure you know who you are looking for.
What kind of person are YOU looking for? You need to make sure that the MLM lead knows that you are looking for a particular type of person, and that you would like to see if they qualify.
The 5 traits you always look for are:
Let them know that those are the traits you are looking for, and the traits that have proven to be needed for Success in Network Marketing. Also, a good track record of Success helps as well.
2) Always give them an Exit Strategy.
Make sure that you let them know they are free to end the call anytime they choose. There are many ways to do this, but my favorite way is the FEEL FREE tactic we teach at PassionFire School of Network Marketing.
People will perceive with an Exit Strategy that there is NO pressure and that you are not trying to do anything except hold a conversation with them.
“And feel free anytime during our conversation to end this call if you feel that this is something that simply is not right for you. Does that sound fair enough?”
3) Keep the topic, focus, and conversation about them.
Ask, ask and ask more questions about the MLM lead. They want to see if you are interested in THEM, not just recruiting them. Ask about their family, where they live, the type of work they do, what they like to do in their spare time, what kind of spare time they have, what kind of money they are looking out of a home business, why they are looking at a home business, and what kind of Success are they expecting if they start a home business.
“Tell me about yourself” is the ULTIMATE Cold Market MLM Lead opening phrase that can be magic in MLM Cold Market recruiting.
4) Your first priority is to RELAX the prospect, then CONNECT to them.
You MUST Relax the MLM Lead if you are going to be on the phone with them and hold a conversation with them. How do you do that? get them talking about themselves, and you MUST come across as totally relaxed and in control as well.
Then find some things you have in common with the MLM lead, and connect with them on those things. It could be knowing someone in their city or state, same hobby, same type of family, same school attended, same industry you work in,etc. Find something to CONNECT with them, and it will be easier for them to connect to you.
5) Let them know that you only need 1 minute of their time.
We found that if you simply say, “I really only need 1 minute of your time, as I am not sure this is something that would be right for you or not,” that will open them up much more to listen, and you will find that most people will appreciate the respect you just showed for their time.
Many people are kept on the phone for 15,20,30 minutes at a time. Do not do that. Set yourself apart from the crowd. Give them a timeline, and stick to it. If they find that you have something they might be interested in, you will know it. Say, “Is this making sense to you?” They will let you know if it is.
There are many great ways to create Success in MLM leads and in the cold market, but these 5 tips are the start of what you need to do in order to create a solid start with your MLM Lead and Cold market prospect.