Network marketing training is imperative. You must have good training on many subjects, including Recruiting, Retailing, Prospecting, Contacting, Presenting, Getting the Decision, and Building a group. Those are just the start of a solid MLM Training program.
But I have found after 22 years in this industry, that there are 5 main things that a great MLM Training program needs. Many folks who could have been superstars in the Direct Marketing industry never were, because of weak training. It had no FIRE in it, and no pattern to follow. And as you grow in MLM, there is more to learn as you build your business. That is why a SCORCHING Training program is a MUST at the beginning.
Let me be clear about something. There is a difference between Training and education. Education is classroom instruction. Training is in the trenches. It SHOWS the distributor what needs to be done, not just tell what needs to be done. So FIRST comes the education in a classroom style teaching,(can be in a hotel or living room) then comes the trenches and showing them how it is done LIVE. All great training is done in this way, and it is a powerful way to empower your Network Marketing Business. It is a SCORCHING 1-2 Punch.
What are the 5 things SCORCHING Training should have?
1) A Duplicable Process.
This is common sense, and we have all heard it before. You need to have a step by step process that is easy to follow, and is a PATTERN that new folks can follow, and learn. We live in a sequenced based world, and we follow a sequence in everything we do. That is why that the process needs to be sequenced, so it can be duplicable. If you cannot duplicate what you are doing, then you will have a hard time building any kind of a long term business.
2) Tools to Teach.
Every SCORCHING Training has Tools that the new person can use and master. These include cds, dvds, brochures, training manuals, online training, flash trainings, conference calls training, Saturday Training events, and one on one teachings.
There is a saying that I love — “It’s not just about Talent, but TOOLS.” Training Tools are necessary to bridge the gap between inexperience, and experience with the new distributor. And one of the most powerful tools you can have at the start is a CD that you can listen to while in the car. This is a great way to learn the business, and get the information inside your soul.
3) Complete Content.
Many companies I have been blessed to work with lacked COMPLETE MLM training in their programs. They had some format of training, but not covering ALL aspects of what a new distributor needs. This should include training even on what to do on a daily basis, product training, corporate training, compensation training, and even the start of Leadership training.
The question all training should answer is “What do I do next?” If that question is answered, then you can pretty much bet that the training program is close to complete if not totally complete.
4) A Success Path.
Every distributor needs a Success path. This is a Path that they travel, to hit the first goal or promotion in the Compensation plan. It has daily goals, daily activities, timelines, how many calls a day, how many sales a week, how many recruits a month, and how much volume a month. This Success Path will be a day by day, call by call, action by action plan that will actually steer the new peson to Success over a period of time. It also includes a day by day Personal Development Program that develops the new distributor on the inside.
A Success Path is only a Path, and not a magic bullet. It is up to the new person to walk it. Most new distributors will, if given the opportunity, and the road to travel.
5) LIVE Role Playing.
There is NOTHING as powerful as Role Playing with the new distibutor. It gives them “Artifical Experience” that psychologically will prepare them for the real thing. It will help develop a “feeling” or “Pattern” of what to do and say, and handle any situations that come up. There is no feeling like when a new person “gets it” and understands what they are supposed to do, and how to do it, THEN doing it. It is imperative to Role Play with your new person. It gets them ready for the real thing, in a quick and powerful fashion.
These are the 5 Secrets of SCORCHING MLM Training, and what great training should contain. Yes, there are more things to come along, but these 5 are a MUST to get the new distributor off to a SCORCHING, BLAZING Start, with MLM Training.